How Royal Caribbean Cruises Efficiently Targets Employee Groups

Discover how SynroNym helped automate list management for better employee engagement.

PoliteMail Case Study Royal Caribbean

The Challenge

Royal Caribbean Cruises manually built email distribution lists for 20,000 employees without insight about user attributes or engagement – making it inefficient and difficult to send relevant content to employee segments.

The Outcome

Using Syncronym, PoliteMail’s list management and HR data synchronization tool, Royal Caribbean Cruises automated list management processes and email distribution group segmentation, to better target and tailor more engaging employee communications.

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