Home 9 Insights For More Strategic Corporate Communications

Strategic Advice for Modern Internal Communications Teams


Learn how highly-compensated corporate communicators are deploying data driven strategies to improve employee engagement.

Effective internal communication is proven to drive more positive business value and outcomes, including:

  • Increase productivity per employee
  • Reduce turnover costs
  • Increase employee retention
  • Increase job satisfaction
  • Improve employee engagement scores
  • Improve glassdoor ratings
  • Reduce wasteful miscommunication

The eleven insightful articles of this eBook are intended to help prevent miscommunication, non-communication and wasted effort and to provide methods to get all stakeholders aligned to your company’s mission.

These insights emphasize the importance of measuring and managing communications, with a focus on improving the effectiveness of the primary corporate communications channel, email.

Well-compensated corporate communicators are those utilizing data to inform their team’s creative efforts. By measuring reach, frequency, attention, readership, engagement and outcomes, your teams will understand what is working and equally important, what isn’t. We hope this eBook helps to improve your efforts and achieve your objectives more frequently.

To summarize this eBook in one sentence, data driven communications is the winning strategy.

Email isn’t going away, let’s get smarter about it.

For over a decade, PoliteMail is proud to have been serving some the largest companies in the US and abroad with their internal communications campaigns. To measure internal marketing efforts is to manage them, and through PoliteMail, they are able to do just that and all without leaving Outlook! But don’t just take our word for it, see what our customers have to say…

“The ability for us to see what kinds of news and cultural messages are most interesting to our employees is invaluable”

Meghan Parrish

Corporate Communications Director, Amedisys

“We have many different departments and we need every last one to receive and understand the communications we send. Now they are.”

Anne Hartwick

Managing Editor, American Cancer Society

“Both emails launched at the same time, and what was interesting was that one crashed and burned, and the other took off.”

Tracey Grove

Microsoft, Internal Communications Director

See Why 27% of the World’s Largest Brands
Trust PoliteMail with Their Internal Communications