by Thomas Stirling | Jul 11, 2018 | business impact, email marketing, internal communications, politemail
If you’ve been doing corporate communications for a while, you’ve heard the imperative to measure the results of your communications efforts. But if that’s all you know, you will be left with a lot of questions, including the basics: what, when, where, why and how....
by Thomas Stirling | Jun 27, 2018 | business impact, email marketing, internal communications
“What gets measured gets managed” is an adage most often attributed to the late business management guru Peter Drucker, as is “If you can’t measure it, you can’t change it.” Drucker’s advice is still valued today for it’s essential truth, and data from the 2018...
by PoliteMail Software | Jun 6, 2018 | corporate communications, employee engagement, internal communications
“I didn’t get that email.”. As a communications professional, you’ve likely heard employees say this more than once. You know the email went out, so why do employees think they didn’t receive it? These are the most likely causes: A) The employee routinely ignores the...
by PoliteMail Software | Jun 4, 2018 | Uncategorized
Making a good decision is complicated. While gut feelings – based on professional experience— are often good, using objective data analysis to support your decisions is better. The world of business is increasingly data driven. Universities are developing...
by PoliteMail Software | Apr 5, 2018 | analytics, employee engagement, strategic communications
Measurement isn’t worth anything if you’re doing it for it’s own sake. It must tie into your organization’s overarching goals. As Rachel Miller puts it in an article on All Things IC: Too often I see communications teams working in complete isolation from the rest of...
