Open Rates Are Lying to You
Measuring What Matters in Internal Email.
Open rates are just the beginning.
Internal communicators need deeper insight into how employees actually engage with their messages. In this fast-paced 45-minute session, you will learn how to move beyond open rates and start measuring the behaviors that matter with PoliteMail.
PoliteMail’s Mike McNeilly and Paul Stewart will explore the key engagement metrics that reveal real employee interaction, including attention rate, read time, click-through rate, and effective rate. See how PoliteMail’s analytics and measurement modes show what employees read, skip, click, and act on so you can improve message quality. You will leave with practical ideas and a clear understanding of how PoliteMail helps you measure what really matters.
Watch this webinar to learn:
- Why open rates alone do not tell the full story
- The behavior-based metrics that reveal real engagement
- How PoliteMail measures reach, readership, and engagement in Outlook emails
- Ways to use these insights to improve campaigns and demonstrate business impact
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Insights from billions of sent internal emails
Transform internal communications data into executive action
“Using PoliteMail, we have data that supports our work, illustrates our impact, and guides decisions to expand reach.”
ALLISON T, DIRECTOR OF COMMUNICATIONS
Discover Why Communicators Trust PoliteMail.
PoliteMail is measuring billions of internal emails sent to millions of global employees.
PoliteMail is compatible with your Microsoft infrastructure.
