PoliteMail’s latest survey of over 500 internal communicators provides a deep look into the world of internal comms measurement: Who measures and to what extent, what challenges and obstacles they face, which channels and tools they use, and why.

Email is the primary channel for internal communications in most organizations. So how do you ensure that your workforce is opening—and reading—the messages you’re sending?

Do employees ignore or delete the emails you send?

The issue isn’t email as a channel. It’s how you use—or misuse—that channel. Here are 10 ways to gain readership and engagement with your email messaging.