Everyone Says Their Comms Are “Good” …Until They Benchmark Them

What does “good” actually look like in internal communications? Many communicators rely on opens and clicks to measure success, but without meaningful benchmarks, those numbers lack context. Are your results strong, average, or underperforming? And more importantly, how do you use that data to improve?

PoliteMail’s Steve Gregoire and Paul Stewart will break down how to set meaningful benchmarks for your internal communications and use them to drive better outcomes. You’ll learn how to move beyond surface-level metrics and evaluate performance using data that reflects real employee engagement. We’ll also explore key insights from PoliteMail’s 2026 Internal Email Communication Benchmark Report, breaking down how to read and interpret the data, compare your performance, and apply those insights to your own strategy.

Watch this webinar to learn:

• Ways to establish realistic and actionable benchmarks
• Which metrics matter most, and which ones don’t
• Strategies to compare your performance against industry data
• Methods for using benchmarks to improve future communications
• How to present your findings in a way that drives action with leadership