How Kroger Used PoliteMail to Create a Metric-driven Enterprise-wide Communication Approach During COVID-19
Companies can improve their corporate strategies with data from PoliteMail.
When COVID-19 hit, Kroger, one of America’s largest retailers according to annual sales figures had an immediate need for internal communications that were consistent, timely, and personalized.
On initial analysis, it was discovered that many store associates were receiving too many emails and this was making it difficult for them to prioritize tasks and projects. Time is money and time spent reading too many emails is time taken away from core duties.
Using PoliteMail, Kroger was able to not only communicate effectively during the pandemic but also analyze the data from email campaigns and to make a consistent continuous cycle of improvement to their internal communications.
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“Using PoliteMail, we have data that supports our work, illustrates our impact, and guides decisions to expand reach.”
ALLISON T, DIRECTOR OF COMMUNICATIONS
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