What are some examples of internal communication?
Internal communications, or “internal comms” for short, ensures everyone in a company knows what’s happening. But what does that look like? It depends on your company’s culture and the topics you want to discuss. Here are three of the most common internal comms examples with customizable internal comms templates to help you inform and engage your people.
1. Company Updates
Internal comms teams need to inform employees about organizational updates, changes, or milestones. An update might be a fun announcement like a wellness event or holiday party, an operational update such as policy changes, an informational update like quarterly results, or difficult news such as an employee death.
Depending on the type of announcement, employees will experience a wide range of emotions, which can inspire questions rooted in concern, excitement, or curiosity. When you draft an update—especially one announcing significant changes—you want to convey a sense of reassurance while fostering trust. Here’s what that could look like in an email.
Company Update | Email Template
Subject: [Update Topic]: What You Need to Know
Hi [Team],
We want to share an important update about [topic, e.g., new initiative, change, or difficult news]. [Explain the update and why it matters, e.g., This acquisition is a significant milestone in our journey].
Key details you should know:
[Detail 1]
[Detail 2]
To answer your questions, [Describe next steps, e.g., Our next companywide meeting will include a Q&A].
Thank you for [e.g., your commitment to the organization, your understanding at this time].
Best regards/Sincerely,
[Your Name/Leadership Team]
2. Recognition and Appreciation
Beyond sharing organizational updates, internal comms can help boost morale by posting messages of appreciation. Public recognition shows employees that they are valued. Internal comms examples include celebrating milestones or highlighting above-and-beyond efforts. Whether the recognition occurs in a company-wide newsletter or a team chat channel, these messages can help create a culture where employees feel seen and motivated to do their best work. Here’s an internal comms template you can use to recognize your people.
Recognition and Appreciation | Team Chat Template
Shoutout to [Team Name or Individual] for [Achievement]!
Hi everyone, we want to take a moment to recognize [Team or Individual Name] ‘s fantastic work on [accomplishment, e.g., completing the migration ahead of schedule]!
Their [skills, e.g., creativity, communication, etc.] were next-level. They brought their A-game by [example, e.g., troubleshooting after hours].
Highlight from this project:
- [Key outcome, e.g., boosted engagement by 25%, exceeded sales goal by 10%].
Kudos to [individual names or the group] for making this happen. Their hard work hasn’t gone unnoticed.
Help us celebrate their success in the comments!
3. Survey or Feedback Request
Another key responsibility of internal comms is to encourage participation in surveys and solicit employee feedback. While survey data can help decision-makers drive improvements and make strategic decisions, asking for feedback is also a valuable way to ensure employees feel heard. Your comms team may want to conduct a survey to measure employee sentiment, collect feedback after a training session, or assess the effectiveness of a new hybrid work model. Whatever the case, this internal comms template can help you request feedback or boost participation in your next survey.
Survey or Feedback Request | Email Template
Subject: What’s your opinion?
Hi [Everyone],
We need your help! We’re conducting a short [survey/feedback session] to learn more about your experience regarding [specific topic, e.g., our onboarding process].
We truly value your feedback because it helps guide decisions that affect our culture, processes, and your day-to-day experience. Your input will directly influence [outcome, e.g., future benefit offerings].
The survey will take approximately [time, e.g., 5 minutes], and your responses are completely anonymous.
Click below to start:
[Take the Survey Now]
Thank you for sharing your thoughts. We look forward to hearing from you.
[Your Name]
Writing better internal comms
To enhance these internal comms templates, tailor them to your organization’s voice or add a sentence reflecting your CEO’s humor. By expressing your organization’s personality, you can boost readership and foster a more engaged and connected workplace.
