The State of Communications Summer 2020

See Why Email Remains Top Internal Communications Channel During the Pandemic

New Research from PoliteMail shows that 93% of internal communicators turn to email as the go-to method to reach employees, who are eager return to the workplace.

“The need to reach, inform and engage employees has never been more important. Communications teams provide vital information on safety, health benefits and procedures for returning to work,” notes Michael DesRochers, managing partner at PoliteMail. “Yet, more than one-third of communicators have no measurement in place to understand the results of their efforts. Without the ability to measure, internal communicators are ‘flying blind’ at a time when there’s not much room for error.”

Other highlights of the report include:

  • 50% of respondents are using email more now than they did before COVID-19
  • 70% of respondents said the majority of their staff is working remotely
  • 32% of communicators predict remote work will continue for an additional one to six months
  • 56% of employees said they want to receive messages directly from their organization’s executives

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