“The need to reach, inform and engage employees has never been more important. Communications teams provide vital information on safety, health benefits and procedures for returning to work,” notes Michael DesRochers, managing partner at PoliteMail. “Yet, more than one-third of communicators have no measurement in place to understand the results of their efforts. Without the ability to measure, internal communicators are ‘flying blind’ at a time when there’s not much room for error.”
Other highlights of the report include:
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