by PoliteMail Software | Aug 29, 2018 | email, email tracking, employee engagement, hr, human resources, internal communications, newsletters
Often articles and how-to guides about internal communications will offer a piece of advice like “identify the KPIs that work best for your organization,” but don’t specify exactly what those KPIs or metrics should be. There’s a good reason for that: Different types...
by PoliteMail Software | Jul 11, 2018 | business impact, email marketing, internal communications, politemail
If you’ve been doing corporate communications for a while, you’ve heard the imperative to measure the results of your communications efforts. But if that’s all you know, you will be left with a lot of questions, including the basics: what, when, where, why and how....
by PoliteMail Software | Jun 27, 2018 | business impact, email marketing, internal communications
“What gets measured gets managed” is an adage most often attributed to the late business management guru Peter Drucker, as is “If you can’t measure it, you can’t change it.” Drucker’s advice is still valued today for it’s essential truth, and data from the 2018...
by PoliteMail Software | May 10, 2017 | b2b, corporate communications, email tracking, internal communications
PoliteMail Software commissioned Gill Research to conduct the 2016 Internal Communications Measurement Survey to examine how internal communications professionals define and measure the success of their efforts. Nearly 600 internal comms professionals participated,...
by PoliteMail Software | Jan 31, 2017 | b2b, email tracking, enterprise, internal communications
You’ve just finished composing an important internal email communication, created a compelling graphic to grab your employees attention, and survived rounds of content edits and approvals. After rereading it a few more times, you hit send — now all that’s left to do...