Marketers use external email marketing software like Marketo, MailChimp or Drip to communicate with customers and prospects and generate revenue….
email marketing
Direct marketers invest a lot of time, effort and response testing on producing effective calls-to-action (CTA), as they know better…
Remember science class? If you did any sort of basic scientific testing in the lab, odds are you’ve already conducted…
If you’ve been doing corporate communications for a while, you’ve heard the imperative to measure the results of your communications…
“What gets measured gets managed” is an adage most often attributed to the late business management guru Peter Drucker, as…
In the day-to-day work of internal communications, it is easy to get lost in the details. While expending all your…
To put it mildly, there is some disagreement among communicators about the effectiveness of intranets. To some, they’re invaluable. Others say…
If you’ve ever kept tabs on your blog or web readership using an analytics tool, you likely know a key…
Are you a Corporate Communicator? Want to get more out of your Internal Communications programs to better engage with your…
If you’re researching communications tools, you’ll come across options like traditional email marketing platforms like MailChimp and Constant Contact —…