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What the COVID Happened
to Corporate Communications?

Why Broadcast Email to Employees
Doubled During COVID-19 and Beyond!

 

The COVID-19 pandemic has caused many of us to change the way we live and work.

Suddenly, many companies implemented a mandatory work-from-home culture, whether prepared for it or not. We’ve been in the business of corporate communications analytics for quite some time, and in analyzing recent enterprise email usage, We thought it would be useful to share some of our information…

As you might expect, email usage skyrocketed, but what we didn’t expect was by how much and why.

We also did a deep-dive analysis of the following topics:

  • Why are employees relying on email?
  • What type of email content is working well now?
  • And what the data is telling us about the effectiveness of COVID communication.

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