Home 9 Resource Center 9 Whitepaper for Internal Communications 9 Email Analytics Data Privacy Considerations

Email Analytics Data Privacy Considerations

For Global Corporations with ePrivacy & Work Council Considerations

 

For global corporations with employees in the EU and other countries with ePrivacy and work council considerations.

Employee data privacy is an important consideration when using digital measurement and analytics tools.

While email analytics tools function in a very similar way to web analtyics, email addresses, much like IP addresses, are considered Personally Identifiable Information (PII).

Analytics tools are used to monitor and measure key effectiveness metrics that enable data-informed decision making and improvement programs. Most companies have no intention of spying on employees, and employee work councils and data privacy policies must be taken into consideration when deploying any tool which collects personal data.

This whitepaper explains how PoliteMail email analytics works, the data collection, and various tracking modes available to maintain compliance with ePrivacy directives.

See Why 27% of the World's Largest Brands
Trust PoliteMail with Their Internal Communications

START GETTING BETTER EMAIL ENGAGEMENT NOW »