Personalize Your End-User Experience with Digital Employee Personas   

In today’s hybrid work environment, end-user experience is everything. As an internal communicator, you know that developing targeted audience segments is key to driving engagement and satisfaction with email.  But how do you take that a step further to understanding their communication preferences, work habits, and lifestyles to develop optimal technologies and services? 

The answer lies in developing robust digital employee personas. Just like how marketing teams write customer personas to guide campaigns and targets, internal communicators can develop digital employee personas to better enrich an employee’s experience.  By crafting nuanced personas that capture the diverse needs, goals and pain points of your workforce, you can optimize your communication channels, tools and resources to deliver a superior digital experience. 

Download Gartner^® research and learn how to: 

• Gather meaningful insights about your employees’ workflows, technology preferences and pain points 
• Identify key persona archetypes that represent your diverse workforce 
• Tailor your digital communication and tools to meet the unique needs of each persona 
• Continuously refine your personas as your employee base and their needs evolve 

Download the report now to start delivering a more personalized, productive digital experience that engages and empowers your employees. The better you understand your people, the better you can support them in doing their best work.