Say “Hi” to GenAI
Consider this: In August 2024, more than 200 million people around the world used ChatGPT each week. By December, that number exceeded 300 million. Just a few months later, in February 2025, it climbed past 400 million.
The platform’s growth shows GenAI’s power to help with work, creativity, and daily tasks, from reports to haikus.
Nearly 30% of communicators prioritize GenAI, according to PoliteMail’s Internal Communications Trends for Success in 2025 survey.
What is GenAI?
GenAI creates new content, unlike traditional AI, which analyzes data. It generates text, images, and code from learned patterns.
In addition to ChatGPT, other popular GenAI platforms include Gemini, Jasper, Claude, Perplexity, DALL-E, and Midjourney.
For a full list of related terms and their definitions, such as machine learning and large language model, see here.
How Internal Communicators can use GenAI
Below are five practical ways internal communicators can start using GenAI today.
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Research and brainstorm:
Internal communicators in need of new ideas should give GenAI a try. Much like searching for information on Google, typing questions into a GenAI platform is an easy way to get answers. Unlike Google, which offers thousands of sites to explore, GenAI provides instant answers in just a few paragraphs—no clicks needed. The technology simplifies complex topics, making dense subjects accessible to non-experts.
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Produce a first draft:
Sometimes the hardest part of writing a newsletter or blog post is getting started. Let GenAI take a swing at the first draft. Even if you rewrite everything, the project is moving, and you have words on the page. The technology can also tailor certain passages within a message to address unique target audiences, even it that means translating from one language to another.
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Edit and condense:
At a time when employees suffer from information overload, it’s important to keep your messages succinct. Ask GenAI to find more concise ways to convey the same thing, whether that means rephrasing a sentence or putting an entire document into bullet points. Lean on the tool as an editor who’s always available to provide an array of reader-friendly options. Try PoliteMail’s AI features that suggest email subject lines and recommend alternatives to boost open rates.
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Maintain a brand voice:
Effective communication requires consistency. If each email you send is written in a different style with a different tone, employees are bound to become confused. Define a distinct brand voice that’s best suited for your workplace. Once established, train the technology to edit content in a fashion that aligns with your organization’s brand voice. Use GenAI to help a diverse team of communicators produce material that adheres to this specific identity.
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Create images:
Since communication occurs through more than just words, internal communicators should make sure their messages include a healthy balance of images. GenAI can help with this. Use the technology to spruce up your emails with one-of-a-kind visual elements that go beyond stale stock photos of people staring at their computer or attending a meeting at the office.
Will GenAI take my job?
No.
GenAI is a great tool, but it’s not perfect.
First, it’s not always accurate. While the technology can generate a great deal of text in seconds, the quality of output depends on the quality of input. If the original sources it processed are biased and riddled with errors, these same flaws will appear in the platform’s content. That’s why it’s crucial for a team member to review all GenAI-related material before it goes out to the wider organization.
Several newspapers have also sued OpenAI, the company behind ChatGPT, claiming it used millions of copyrighted articles to train its technology. The outcome could have big consequences for the future of GenAI and intellectual property infringement.
Job displacement is another concern. Around one-third of U.S. workers believe AI will lead to fewer job opportunities for them in the long run, according to the Pew Research Center.
Overall, internal communicators should think of GenAI as an assistant, rather than a replacement. While the machine can improve the how of communications, it’s still up to the human to determine the what and the why.
For more information on how internal communicators can use AI effectively, download PoliteMail’s whitepaper, Using AI to Transform Internal Communications.
