Inside The Enterprise | The PoliteMail Blog
6 ways senior executives can improve communications with employees
Communicating with employees is an increasingly vital role for top executives in organizations of all sizes. The problem is not all senior leaders recognize this. While executives often take an active role in external communications with the media and business...
The right way to conduct A/B testing
Remember science class? If you did any sort of basic scientific testing in the lab, odds are you’ve already conducted an A/B test. You just didn’t call it that. Any experiment with one or more test groups and a control group is in effect an A/B test; the purpose is to...
What you should be measuring to effectively tell your story
Measurement isn’t worth anything if you’re doing it for it’s own sake. It must tie into your organization’s overarching goals. As Rachel Miller puts it in an article on All Things IC: Too often I see communications teams working in complete isolation from the rest of...
Getting more out of your employee communications program
Are you a Corporate Communicator? Want to get more out of your Internal Communications programs to better engage with your employees? Then take 10 minutes out of your day to listen to this very valuable podcast by Michael DesRochers, founder and managing partner of...
Should I Use MailChimp for Internal Communications?
If you’re researching communications tools, you’ll come across options like traditional email marketing platforms like MailChimp and Constant Contact — as well as plugins that work directly in Microsoft Outlook. While the tools may seem interchangeable, there are...
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