by PoliteMail Software | Nov 14, 2018 | employee engagement, internal communications, leadership, strategic communications
Communicating with employees is an increasingly vital role for top executives in organizations of all sizes. The problem is not all senior leaders recognize this. While executives often take an active role in external communications with the media and business...
by PoliteMail Software | Oct 10, 2018 | email, email design, email marketing, email tracking, Outlook, strategic communications
Remember science class? If you did any sort of basic scientific testing in the lab, odds are you’ve already conducted an A/B test. You just didn’t call it that. Any experiment with one or more test groups and a control group is in effect an A/B test; the purpose is to...
by PoliteMail Software | Apr 5, 2018 | analytics, employee engagement, strategic communications
Measurement isn’t worth anything if you’re doing it for it’s own sake. It must tie into your organization’s overarching goals. As Rachel Miller puts it in an article on All Things IC: Too often I see communications teams working in complete isolation from the rest of...
by PoliteMail Software | Oct 18, 2017 | business impact, corporate communications, email marketing, employee engagement, internal communications, intranet, podcast, strategic communications
Are you a Corporate Communicator? Want to get more out of your Internal Communications programs to better engage with your employees? Then take 10 minutes out of your day to listen to this very valuable podcast by Michael DesRochers, founder and managing partner of...
by PoliteMail Software | Mar 8, 2017 | business impact, corporate communications, email marketing, email marketing programs, email tracking, employee engagement, internal communications, strategic communications
If you’re researching communications tools, you’ll come across options like traditional email marketing platforms like MailChimp and Constant Contact — as well as plugins that work directly in Microsoft Outlook. While the tools may seem interchangeable, there are...