For most communicators, it's hard to know what's working.
Internal communicators put a lot of effort into creating content for their corporate communications programs including corporate newsletters, executive and leadership messages, and other messages to employees. But just how much do they do to ensure that what they're creating is actually being read and utilized?
That was true of communications at Cisco Systems, the Children's Hospital of Philadelphia, Jones Lang LaSalle and Amedisys, until they discovered PoliteMail, an email measurement and analytics tool integrated with Microsoft Outlook and Exchange.
This whitepaper expands on the stories of these four companies, and may help you discover why measuring your Outlook email communications will enable you to improve your communications programs.
Produced by Ragan Communications for PoliteMail Software.