Employee data privacy is in important consideration when using digital measurement and analytics tools.
While email analytics tools function in a very similar way to web analtyics, email addresses, much like IP addresses, are considered Personally Identifiable Information (PII).
Analytics tools are used to monitor and measure key effectiveness metrics which enable data-informed decision making and improvement programs. Most companies have no intention of spying on employees, and employee work councils and data privacy policies must be taken into consideration when deploying any tool which collects personal data.
This whitepaper explains how PoliteMail email analytics works, the data collection, and various tracking modes available to maintain compliance with ePrivacy directives.